Denver, CO — March 13, 2012 — Alloy Education announced it has selected Mobile Fusion to offer its clients new mobile marketing and social media services for student recruitment marketing. The collaboration expands Mobile Fusion’s reach into higher education marketing through Alloy’s digital marketing subsidiary Carnegie Communications.
“This partnership allows Alloy and Carnegie to provide our university clients with end-to-end digital marketing solutions,” President and CEO Joe Moore said. “With a blue-chip roster of services and clients, Mobile Fusion will help us provide the very best in mobile marketing and social media capabilities.”
84% of high school seniors use Facebook while 52% of seniors with smart phones search college websites from their mobile phones. College and universities, however, are struggling to understand how to use these new marketing tools. Leveraging its proven track record with retailers and brands, Mobile Fusion is a leader in multi-channel marketing, offering colleges services in Facebook marketing, website design, iPhone/Droid apps, QR codes / mobile barcodes, text message marketing and more.
“We are excited to be chosen by Alloy Education and Carnegie Communications,” explains Joel Morrow, CEO of Mobile Fusion. “Their long, successful history of innovative thinking in student recruitment provides a perfect match for our company as we seek to help colleges become more effective in communicating with prospective students.”
About Mobile Fusion
A leading mobile marketing and social media agency, Mobile Fusion helps clients increase sales and enhance their brands. It fuses mobile, social and multichannel marketing with traditional advertising tactics to integrate disjointed brand strategies. Clients include universities, retailers, brands and their ad agencies. For more information, visit mobilefusion.com or call 720.963.8000.
About Alloy Education
Alloy Education specializes in student recruitment solutions for higher education. Through our team’s proven experience in publishing, direct marketing, and interactive web services, we connect schools and businesses with college and college-bound students. We provide higher education with appropriate, qualified student leads, and for over 25 years, we have been the “go-to” source for college information for high school guidance offices. In addition, our Carnegie Communications division specializes in fully customized market research, brand development, multi-media, consulting, and strategic communications services to all university departments. Alloy Education is a division of Alloy Media + Marketing. For more information, visit AlloyEducation.com.
About Carnegie Communications
Carnegie Communications is a leading edge marketing firm that partners with educational institutions to help them achieve their strategic objectives in enrollment and advancement. Using customized market research, innovative branding techniques and powerful marketing expertise, the firm develops targeted brand platforms and marketing plans, as well as a full range of inspired marketing and communications solutions. For more information, visit www.carnegiecomm.com.