Denver, CO – June 12, 2013 – The ExactTarget user group in Denver, Colorado has invited Joel Morrow, CEO of Mobile Fusion, to speak on email marketing best practices, including mobile-friendly email marketing templates.  Featuring real examples from Gilt, Starbucks and mobile-friendly email design leaders, Mr. Morrow will share tips on how companies can improve their open rates and drive sales through email marketing software.  Hosted at the Ticketmaster corporate office in downtown Denver on June 12th, it is free to register.

About Mobile Fusion
A leading mobile, digital and email marketing agency, Mobile Fusion helps clients increase sales and enhance their brands. It fuses mobile, social and multichannel marketing with traditional advertising tactics to integrate disjointed brand strategies. Clients include universities, retailers, brands and their ad agencies. For more information, visit MobileFusion.com or call 720.963.8000.

Location

• Chicago, Los Angeles, Dallas, Atlanta, Denver or major U.S. city.

Essential Duties

• The focus of this job is identifying, qualifying and closing new business, not developing existing accounts (although that is a smaller part of this job).  Like everyone on the business development team, the Director will spend the majority of his/her day making outbound phone calls and sending follow-up emails to secure phone and face-to-face appointments.
• Aligning with Mobile Fusion’s go-to-market plan, the Director will work with a defined list of prospects for targeted brands, retailers, CPG manufacturers and other select B2C marketers.
• Meet and exceed sales and revenue targets.
• Persuasive ability to guide prospective and existing clients to evolve their marketing strategies and redirect marketing budgets from traditional to mobile, social, digital and multichannel strategies, programs and campaigns.
• Employing the agency’s Multichannel Marketing Roadmap, customize a high-level strategy to align with the client’s marketing plan.
• Leveraging our repeatable, modular service offering, develop custom proposals to solve client business problems and marketing challenges.
• Engage resources to qualify, develop and close deals. Negotiate contracts.
• Other sales, marketing and client duties as required.

Experience, Knowledge & Skills

• Proven quantifiable results in current / previous work experience.
• 5 to 10+ years of business development experience.  A seasoned business pro who is comfortable in the C-suite.
• Proven track record to develop qualified leads and secure appointments.
• Proven ability to prepare for and deliver new business pitches. Develop custom proposals, including gap analysis. Not looking for high-level PowerPoint, but actionable strategy that will increase sales for B2C clients within 3 to 18 months.
• Agency, marketing and/or CRM business development experience preferred.
• Social media, interactive, website, email, search and/or digital marketing experience preferred.
• Working, hands-on knowledge of and commitment to using salesforce.com required.
• Dynamic and charismatic speaker to speak on behalf of the agency at industry conferences as is the ability to develop and deliver monthly webinars for the agency.
• Completed previous sales training a plus, especially Solution Selling or similar sales methodology.
• Must understand what works vs. what doesn’t in digital marketing.
• Technically astute with the ability to translate complex technologies into simple, easy-to-understand communication.
• Can-do team attitude focused on client, team and business success.
• Excellent oral and written communication skills required.
• Demonstrated ability to manage multiple projects and priorities in a fast-paced environment.
• Must bring a passion to help clients achieve their business and marketing goals and objectives.
• Self-motivated, proactive individual with positive “solutionist” attitude.
• College degree required.

To Apply

• Qualified candidates should email resume and current/most recent base salary to jobs@mobilefusion.com.

1) Enhance the Core.  While innovating and optimizing (see below), leaders continue to improve and enhance the foundation of their digital marketing.

• Website: Your website is like a software product. It needs ongoing improvements and enhancements. How much time and money has your brand put into its website after the initial launch? Does it work on mobile phones and tablets? Your website is the front door to the online world. Make sure it reflects your brand.
• Email: Although not sexy, email marketing is the “workhorse” of interactive marketing, according to Forrester Research. Many emails sent from marketers today are poorly written, disconnected from the marketing calendar and aren’t readable on a smartphone.
• Search tune-up: What is your brand’s key search engine optimization (SEO) keywords and meta data? Is it up to date? Does your social media team know what they are and use these keywords in their social media postings? SEO is foundational to and used with all other digital marketing channels. Make sure your SEO program is “tuned up” for 2013.

2) Innovate. There is so much digital innovation going on, it’s hard to keep up. Mobile, marketing automation and social media are just a few digital capabilities your company should have mastered by now. In order to do new things, you should begin by taking things off your plate. Digital leaders are surgically shifting their marketing budgets from traditional, offline initiatives to digital, online strategies. They are still printing things like direct mail, but with much less frequency and volume. In 2013, you should spend a minimum of 10% of your time, budget and resources on new innovative digital strategies that will drive success in the years ahead.

3) Optimize. It’s hard to keep up, much less to measure if what you are doing is working. Today’s marketers, for instance, are asking what are they getting in return for the time, money and people applied to social media. If you don’t know the answer, you need to figure it out. In 2013, marketing leaders will have the following tools in place as they plan, measure and optimize.

• Calendar:  An integrated content calendar across online and offline channels is a must-have.  All departments and team members need to be on the same page.
• Multichannel reporting and analytics:  As a first step, Google Analytics has easy-to-use functionality to help you measure across channels.  Or you can develop your own monthly multichannel scorecard.
• Multichannel marketing roadmap:  What new capabilities is your company going to develop in 2013 and what is on deck for 2014 and 2015?  No one is able to get to eCRM (the right message to the right customer and the right time via the right channel) overnight.  It is a journey of incremental improvements over months and years.  With a roadmap, you can clearly chart your company’s path to get to the next level.

To learn more about digital marketing best practices, email us or sign up for our upcoming webinar.

Using case studies from innovators such as Google, Coke and Walgreens, these three mobile rock stars showed DMA2012 attendees how they can improve their digital marketing strategies by integrating mobile into their advertising and marketing.

The big change this year is that how these leaders are integrating mobile into their core businesses. As mobile matures, it has become an integrated component, not just a stand-alone channel or marketing initiative.

If you missed the DMA2012 conference, or just want a refresher, join me at our free, live webinar November 14, 2012, where we’ll replay The Cutting Edge of Mobile webinar live with all three speakers. Register today for this free mobile marketing webinar.

Location

• Denver, Colorado

Essential Duties

• Execute mobile, social media and digital marketing programs and campaigns for clients.
• Measure results and communicates to client via agency marketing dashboard / scorecard / reporting.
• Proven account management skills to proactively manage and guide clients, develop strategy and retain/grow accounts via strong upsell/cross-sell capability.
• Must understand what works vs. what doesn’t in digital marketing.
• Implement and help improve service delivery process and procedures such as website design (e.g., requirements definition, wireframes, etc.).
• Leveraging the agency’s Multichannel Marketing Roadmap, customize the monthly editorial calendar to align with a client’s marketing strategy, plan and roadmap.  Design, deploy and measure business-building campaigns to help clients increase revenues, reduce costs and enhance their brands.
• Balances a strategic approach with a proven ability to execute across small and large organizations.
• Client service, including project management and ongoing support.
• Adept ability to define client success and technical requirements while proactively driving client business and multichannel marketing roadmap.
• Proven ability to manage and drive third-party vendor partners.
• Other client, business development, marketing and operational duties as required.

Experience, Knowledge & Skills

• 4-6+ years of agency and/or client-side experience, preferably in digital, website and/or interactive marketing.
• Experience in designing websites for clients, including creative brief development, requirements definition and wireframes a plus.
• Working knowledge of open-source content management systems (CMS) a plus.
• Working knowledge of Google Analytics required.  Google Analytics certification a plus.
• Working knowledge of email marketing platforms a plus, especially the ExactTarget email platform.
• Social media and/or mobile marketing experience a plus.
• Project management experience required. Project Management Professional (PMP) certification a plus, but not required.
• Search engine optimization (SEO) / paid search, online display and/or remarketing advertising experience a plus.
• Proven quantifiable results in current / previous work experience.
• Technically astute with the ability to translate complex technologies into simple, easy-to-understand communication.
• Can-do team attitude focused on client, team and business success.
• Excellent oral and written communication skills required.
• Demonstrated ability to manage multiple projects and priorities in a fast-paced environment.
• Must bring a passion to help clients achieve their business and marketing goals and objectives.
• Self-motivated, proactive individual with  positive “solutionist” attitude.
• College degree required.

To Apply

• Qualified candidates should email resume and current/most recent salary detail to jobs@mobilefusion.com.

• Receive a paid stipend.
• Full-time or part-time.
• Full-time internship works on-site at company headquarters in Lakewood, CO (a suburb of Denver, CO).

Company develops qualified candidates for its full-time employee positions through its internship program.

Location

• Denver, Colorado

Essential Duties

• Consolidate and customize monthly mobile marketing and social media reporting for clients.
• Execute mobile, social media and digital marketing campaigns.
• Report to Director of Digital Marketing.
• Leveraging the agency’s Multichannel Marketing Roadmap, develop and customize editorial calendars for clients.  Execute digital and social media marketing calendar and measure results.
• Research and write digital marketing content and publish to company’s blog, LinkedIn, YouTube, Twitter, Facebook and other social media platforms.
• Develop content for company’s email marketing programs.  Design email campaign.  Execute and measure results.
• Research target prospects for defined vertical industry and geographic target segments and load into company database.
• Generate attendance for monthly webinars via outbound phone calls.
• Other client and operational duties as required.

Experience, Knowledge & Skills

• Prior experience in marketing, advertising or similar business a plus, but not required.
• Mobile, social media, interactive, website and/or digital marketing experience a plus, but not required.
• Working knowledge of content management systems (CMS) such as WordPress, search engine optimization (SEO) and search engine marketing (SEM) a big plus, but not required.
• Proven quantifiable results in current / previous work or school experience.
• Technically astute with the ability to translate complex technologies into simple, easy-to-understand communication.
• Can-do team attitude focused on client, team and business success.
• Excellent oral and written communication skills required.
• Demonstrated ability to manage multiple projects and priorities in a fast-paced environment.
• Must bring a passion to help clients achieve their business and marketing goals and objectives.
• Self-motivated, proactive individual with positive attitude.
• Either undergraduate or graduate student.

To Apply

• Qualified candidates should email cover letter and resume to jobs@mobilefusion.com.

“Since 2009, Mobile Fusion has been one of our top partners,” says Matt Harris, Chief Executive Officer (CEO) of iLoop Mobile. “As we expand with tier-one brands and companies globally through our merger with Lenco, our Mobile Fusion partnership adds even more “high-touch” service capability in North America to better serve the large customer base of small and medium-sized businesses (SMB) customers.”

An expert in executing text message marketing campaigns on iLoop’s platform, Mobile Fusion brings additional service depth as well as its digital and social media marketing capabilities. Integrating mobile, social and digital marketing, Mobile Fusion is known for its Multichannel Marketing Roadmap, a step-by-step guide that clearly prioritizes select capabilities to develop and in what order. Key initiatives include mobile websites, text message marketing, iPhone / Droid apps, QR (Quick Response) codes / mobile barcodes, customizing Facebook brand pages and measuring multichannel campaigns. Together the two companies offer world-class strategy and tactical execution on iLoop’s mobile platform.

Mobile growth continues to explode around the globe and in North America. There are more mobile phones in the U.S. than there are people and 6.1 billion mobile phones worldwide, according to The GSM Association, which represents the world’s 800 mobile phone operators.

“We are thrilled to expand our partnership to work with iLoop Mobile customers,” commented Joel Morrow, CEO of Mobile Fusion. “We look forward to helping their customers grow their mobile initiatives successfully and innovate in the years ahead.”

About Mobile Fusion
A leading mobile marketing and social media agency, Mobile Fusion helps clients increase sales and enhance their brands. It fuses mobile, social and multichannel marketing with traditional advertising tactics to integrate disjointed brand strategies. Clients include universities, retailers, brands and their ad agencies. For more information, visit Mobile-Fusion.com or call 720.963.8000.

About iLoop Mobile
Announced on November 7th, 2011, Lenco Mobile and iLoop Mobile entered a merger agreement creating one of the leading providers in the high growth mobile marketing industry offering brands, agencies and media companies access to the world’s best mobile platform and the industry expertise to go with it. iLoop Mobile’s core values are an unwavering commitment to its customers, an unshakeable commitment to innovation and an on-going commitment to educating the mobile marketplace. iLoop Mobile’s solutions include SMS/MMS marketing and messaging, mobile coupons, CRM-based messaging, location-based services and targeting, mobile sites, HTML5 and apps, mobile content delivery, and APIs that permit a wide range of other mobile services. iLoop Mobile offers its solutions platform as a self-service SaaS (software as a service) license with strategic and professional services when needed.

“This partnership allows Alloy and Carnegie to provide our university clients with end-to-end digital marketing solutions,” President and CEO Joe Moore said. “With a blue-chip roster of services and clients, Mobile Fusion will help us provide the very best in mobile marketing and social media capabilities.”

84% of high school seniors use Facebook while 52% of seniors with smart phones search college websites from their mobile phones.  College and universities, however, are struggling to understand how to use these new marketing tools.  Leveraging its proven track record with retailers and brands, Mobile Fusion is a leader in multi-channel marketing, offering colleges services in Facebook marketing, website design, iPhone/Droid apps, QR codes / mobile barcodes, text message marketing and more.

“We are excited to be chosen by Alloy Education and Carnegie Communications,” explains Joel Morrow, CEO of Mobile Fusion. “Their long, successful history of innovative thinking in student recruitment provides a perfect match for our company as we seek to help colleges become more effective in communicating with prospective students.”

About Mobile Fusion
A leading mobile marketing and social media agency, Mobile Fusion helps clients increase sales and enhance their brands. It fuses mobile, social and multichannel marketing with traditional advertising tactics to integrate disjointed brand strategies. Clients include universities, retailers, brands and their ad agencies. For more information, visit mobilefusion.com or call 720.963.8000.

About Alloy Education
Alloy Education specializes in student recruitment solutions for higher education. Through our team’s proven experience in publishing, direct marketing, and interactive web services, we connect schools and businesses with college and college-bound students. We provide higher education with appropriate, qualified student leads, and for over 25 years, we have been the “go-to” source for college information for high school guidance offices. In addition, our Carnegie Communications division specializes in fully customized market research, brand development, multi-media, consulting, and strategic communications services to all university departments. Alloy Education is a division of Alloy Media + Marketing. For more information, visit AlloyEducation.com.

About Carnegie Communications
Carnegie Communications is a leading edge marketing firm that partners with educational institutions to help them achieve their strategic objectives in enrollment and advancement. Using customized market research, innovative branding techniques and powerful marketing expertise, the firm develops targeted brand platforms and marketing plans, as well as a full range of inspired marketing and communications solutions. For more information, visit www.carnegiecomm.com.

A leading digital, social and mobile marketing agency, Mobile Fusion seeks a Manager of Business Development to keep up with its rapid growth. A hunter with a proven track record, this team member will sell digital, social media and mobile marketing campaigns and solutions.

Location

• Denver, Colorado

Essential Duties

• The primary day-to-day role is to sales prospect nationwide via phone and email to defined vertical industry and geographic target segments.
• Full- or part-time.
• Find and set up phone sales appointments
• Generate attendance for monthly webinars.
• Engage resources to qualify, develop and close qualified opportunities.
• Develop customer proposals to solve client business problems and marketing challenges.
• Leveraging the agency’s Multichannel Marketing Roadmap, customize a strategy to align with a client’s marketing plan.
• Adept ability to define client success and technical requirements while proactively driving client business and digital marketing roadmap.
• Phone prospecting each day to drive attendance at monthly webinars.
• Other client and operational duties as required.

Experience, Knowledge & Skills

• 2 to 5+ years of business development experience.
• Proven track record to develop qualified leads and secure appointments.
• Mobile, social media, interactive, website and/or digital marketing experience preferred.
• Proven quantifiable results in current / previous work experience.
• Completed previous sales training a plus, especially Solution Selling or similar sales methodology.
• Technically astute with the ability to translate complex technologies into simple, easy-to-understand communication.
• Can-do team attitude focused on client, team and business success.
• Excellent oral and written communication skills required.
• Demonstrated ability to manage multiple projects and priorities in a fast-paced environment.
• Must bring a passion to help clients achieve their business and marketing goals and objectives.
• Self-motivated, proactive individual with positive attitude.
• College degree required.

To Apply

• Qualified candidates should email resume and current/most recent salary detail to jobs@mobilefusion.com.

The AMA’s Symposium for the Marketing of Higher Education conference is one of the premier higher education marketing conferences in the U.S. About Mobile Fusion A leading mobile marketing and social media agency, Mobile Fusion helps clients increase sales and enhance their brands. It fuses mobile, social and multichannel marketing with traditional advertising tactics to integrate disjointed brand strategies. Clients include universities, retailers, brands and their ad agencies. For more information, visit mobilefusion.com or call 720.963.8000.