“Since 2009, Mobile Fusion has been one of our top partners,” says Matt Harris, Chief Executive Officer (CEO) of iLoop Mobile. “As we expand with tier-one brands and companies globally through our merger with Lenco, our Mobile Fusion partnership adds even more “high-touch” service capability in North America to better serve the large customer base of small and medium-sized businesses (SMB) customers.”

An expert in executing text message marketing campaigns on iLoop’s platform, Mobile Fusion brings additional service depth as well as its digital and social media marketing capabilities. Integrating mobile, social and digital marketing, Mobile Fusion is known for its Multichannel Marketing Roadmap, a step-by-step guide that clearly prioritizes select capabilities to develop and in what order. Key initiatives include mobile websites, text message marketing, iPhone / Droid apps, QR (Quick Response) codes / mobile barcodes, customizing Facebook brand pages and measuring multichannel campaigns. Together the two companies offer world-class strategy and tactical execution on iLoop’s mobile platform.

Mobile growth continues to explode around the globe and in North America. There are more mobile phones in the U.S. than there are people and 6.1 billion mobile phones worldwide, according to The GSM Association, which represents the world’s 800 mobile phone operators.

“We are thrilled to expand our partnership to work with iLoop Mobile customers,” commented Joel Morrow, CEO of Mobile Fusion. “We look forward to helping their customers grow their mobile initiatives successfully and innovate in the years ahead.”

About Mobile Fusion
A leading mobile marketing and social media agency, Mobile Fusion helps clients increase sales and enhance their brands. It fuses mobile, social and multichannel marketing with traditional advertising tactics to integrate disjointed brand strategies. Clients include universities, retailers, brands and their ad agencies. For more information, visit Mobile-Fusion.com or call 800.431.8556.

About iLoop Mobile
Announced on November 7th, 2011, Lenco Mobile and iLoop Mobile entered a merger agreement creating one of the leading providers in the high growth mobile marketing industry offering brands, agencies and media companies access to the world’s best mobile platform and the industry expertise to go with it. iLoop Mobile’s core values are an unwavering commitment to its customers, an unshakeable commitment to innovation and an on-going commitment to educating the mobile marketplace. iLoop Mobile’s solutions include SMS/MMS marketing and messaging, mobile coupons, CRM-based messaging, location-based services and targeting, mobile sites, HTML5 and apps, mobile content delivery, and APIs that permit a wide range of other mobile services. iLoop Mobile offers its solutions platform as a self-service SaaS (software as a service) license with strategic and professional services when needed.

“This partnership allows Alloy and Carnegie to provide our university clients with end-to-end digital marketing solutions,” President and CEO Joe Moore said. “With a blue-chip roster of services and clients, Mobile Fusion will help us provide the very best in mobile marketing and social media capabilities.”

84% of high school seniors use Facebook while 52% of seniors with smart phones search college websites from their mobile phones.  College and universities, however, are struggling to understand how to use these new marketing tools.  Leveraging its proven track record with retailers and brands, Mobile Fusion is a leader in multi-channel marketing, offering colleges services in Facebook marketing, website design, iPhone/Droid apps, QR codes / mobile barcodes, text message marketing and more.

“We are excited to be chosen by Alloy Education and Carnegie Communications,” explains Joel Morrow, CEO of Mobile Fusion. “Their long, successful history of innovative thinking in student recruitment provides a perfect match for our company as we seek to help colleges become more effective in communicating with prospective students.”

About Mobile Fusion
A leading mobile marketing and social media agency, Mobile Fusion helps clients increase sales and enhance their brands. It fuses mobile, social and multichannel marketing with traditional advertising tactics to integrate disjointed brand strategies. Clients include universities, retailers, brands and their ad agencies. For more information, visit Mobile-Fusion.com or call 800.431.8556.

About Alloy Education
Alloy Education specializes in student recruitment solutions for higher education. Through our team’s proven experience in publishing, direct marketing, and interactive web services, we connect schools and businesses with college and college-bound students. We provide higher education with appropriate, qualified student leads, and for over 25 years, we have been the “go-to” source for college information for high school guidance offices. In addition, our Carnegie Communications division specializes in fully customized market research, brand development, multi-media, consulting, and strategic communications services to all university departments. Alloy Education is a division of Alloy Media + Marketing. For more information, visit AlloyEducation.com.

About Carnegie Communications
Carnegie Communications is a leading edge marketing firm that partners with educational institutions to help them achieve their strategic objectives in enrollment and advancement. Using customized market research, innovative branding techniques and powerful marketing expertise, the firm develops targeted brand platforms and marketing plans, as well as a full range of inspired marketing and communications solutions. For more information, visit www.carnegiecomm.com.

A leading mobile marketing and social media agency, Mobile Fusion seeks a marketing intern to keep up with its rapid growth.  With a can-do attitude, the intern will:

• Receive a paid stipend.
• Full-time or part-time.
• Work on-site at company headquarters in Lakewood, CO (a suburb of Denver, CO).

Company develops qualified candidates for its full-time employee positions through its internship program.

Location

• Denver, Colorado

Essential Duties

• Execute internal mobile, social media and digital marketing campaigns.
• Research target prospects for defined vertical industry and geographic target segments and load into company database.
• Generate attendance for monthly webinars via outbound phone calls.
• Investigate mobile and social media marketing technologies.  Write analysis of pros vs. cons of multiple vendors.  Present recommendation to Director of Digital Marketing.
• Leveraging the agency’s Multichannel Marketing Roadmap, refine digital and social media marketing plan and calendar.  Present plan for approval to executive team. Execute marketing calendar and measure results.
• Research and write digital marketing content and publish to company’s blog, LinkedIn, YouTube, Twitter, Facebook and other social media platforms.
• Develop content for company’s email marketing programs.  Design email campaign.  Execute and measure results.
• Help develop customer proposals to solve client business problems and marketing challenges.
• Other client and operational duties as required.

Experience, Knowledge & Skills

• Prior experience in marketing or similar business a plus, but not required.
• Mobile, social media, interactive, website and/or digital marketing experience a plus, but not required.
• Working knowledge of content management systems (CMS) such as WordPress, search engine optimization (SEO) and search engine marketing (SEM) a big plus, but not required.
• Proven quantifiable results in current / previous work or school experience.
• Technically astute with the ability to translate complex technologies into simple, easy-to-understand communication.
• Can-do team attitude focused on client, team and business success.
• Excellent oral and written communication skills required.
• Demonstrated ability to manage multiple projects and priorities in a fast-paced environment.
• Must bring a passion to help clients achieve their business and marketing goals and objectives.
• Self-motivated, proactive individual with positive attitude.
• Either college or graduate students.

To Apply

• Qualified candidates should email cover letter and resume to jobs@mobile-fusion.com.

The American Marketing Association (AMA) invited Joel Morrow, CEO of Mobile Fusion, to speak at its November conference in Chicago. Co-presenting with Mobile Fusion’s client Loyola University, Morrow will share with attendees the latest innovations in mobile marketing, social media and multichannel marketing for universities. Case studies will be presented demonstrating how Loyola University uses Facebook marketing, mobile advertising and other multichannel campaigns to drive results.

The AMA’s Symposium for the Marketing of Higher Education conference is one of the premier higher education marketing conferences in the U.S. About Mobile Fusion A leading mobile marketing and social media agency, Mobile Fusion helps clients increase sales and enhance their brands. It fuses mobile, social and multichannel marketing with traditional advertising tactics to integrate disjointed brand strategies. Clients include universities, retailers, brands and their ad agencies. For more information, visit mobile-fusion.com or call 800.431.8556.

There has never been a better time in the history of the world to be a marketer. From mobile advertising to social media, this is the golden age of advertising and marketing. Marketers such as Vail Ski Resorts are building sustainable competitive advantage with multichannel programs like EpicMix.

Built into its actual marketing department at its headquarters, Gatorade’s Mission Control monitors social media, website and other digital communications in real-time between consumers and its brand.

But other marketers are falling farther and farther behind. They are still printing things like coupons, rolling out traditional plastic card rewards programs and sending direct mail in large quantities. They are confusing activity with results. And become less and less relevant to their customers and prospects each day. Consumers have embraced their smartphones, Facebook and new media. Most could care less about traditional advertising because it isn’t how they choose to engage with their friends and favorite brands.

This tectonic shift is driving the career opportunities smart marketers enjoy right now and into the future. These leaders are integrating mobile and social media and other channels into their traditional marketing and advertising. As a result, they enjoy enhanced career marketability inside and outside their companies.

Other marketers, especially the ones not comfortable with technology, are following the well-worn path of newspapers and printers. They are become less and less relevant with each passing week. They are marginalized by more innovative (and sometimes younger) colleagues inside their companies.  Others don’t make it to the final round of interviews for external jobs outside their companies.

Moreover, you don’t have to have a million dollar budget like Gatorade and Vail to innovate. In fact, small marketers with little bureaucracy can out-smart and out-execute larger rivals. Mobile and social media, in particular, are game changers because the tools don’t cost a lot of money. But you do need expertise, courage and vision.

New Year’s Resolution: For 2012, I challenge each of you to spend 10% of your time, money and resources on new media. Begin by stopping or reducing by 10% the marketing activities that you know don’t work. Or don’t work like they used to. This frees you up to focus on new things that have the potential to move the needle for your brand and your career.

If you don’t tweet, for instance, you need to figure it out, including how to use the # vs. @ symbols. You can’t sit back and let someone on your staff figure it out for you. You need to learn yourself.

The best way to accomplish this is to use it in your personal life. If you aren’t an avid Facebook user and you are a business-to-consumer (B2C), you must become an expert. Period. Or you won’t get it when you’re in a marketing meeting on Facebook apps, the social graph and other key aspects of Facebook marketing.

This will ensure that not only will you have a job in 3 years, but that you will thrive, make more money and enjoy going to work each day. Isn’t that the point?

Under its Back by Popular Demand series, the Direct Marketing Association (DMA) invited Joel Morrow, CEO of Mobile Fusion, back to its October conference in Boston. Voted as one of the top sessions at its 2010 conference in San Francisco, Morrow’s “Integrating Digital Marketing Across Channels” will update attendees on the latest innovations in mobile marketing and social media.

“Joel Morrow is an extremely popular speaker at every DMA Conference he appears at, and we invite him back year-after-year for a reason”, explains Keith Baker, Conference Manager of the DMA. “Not only does he draw audiences that at times line up outside his room to listen in, but he also produces relevant, thought-provoking and valuable content that our audience consistently demand we bring back.”

Case studies and real-world examples including Vail Ski Resorts, Yahoo, Spicy Pickle Sandwich Company, B2B marketers and others will be featured.

About Mobile Fusion

A leading mobile marketing and social media agency, Mobile Fusion helps clients increase sales and enhance their brands. It fuses mobile, social and multichannel marketing with traditional advertising tactics to integrate disjointed brand strategies. Clients include universities, retailers, brands and their ad agencies. For more information, visit mobile-fusion.com or call 800.431.8556.