A leading mobile and social media marketing agency, Mobile Fusion seeks an intern to keep up with its rapid growth.  With a can-do attitude, the intern will:

• Full-time or part-time.
• Work on-site at company headquarters in Lakewood, CO (a suburb of Denver, CO).

Company develops qualified candidates for its full-time employee positions through its internship program.

Location

• Denver, Colorado

Essential Duties

• Execute internal mobile, social media and digital marketing campaigns.
• Research target prospects for defined vertical industry and geographic target segments and load into company database.
• Generate attendance for monthly webinars via outbound phone calls.
• Investigate mobile and social media marketing technologies.  Write analysis of pros vs. cons of multiple vendors.  Present recommendation to Director of Digital Marketing.
• Leveraging the agency’s Multichannel Marketing Roadmap, refine digital and social media marketing plan and calendar.  Present plan for approval to executive team. Execute marketing calendar and measure results.
• Research and write digital marketing content and publish to company’s blog, LinkedIn, YouTube, Twitter, Facebook and other social media platforms.
• Develop content for company’s email marketing programs.  Design email campaign.  Execute and measure results.
• Help develop customer proposals to solve client business problems and marketing challenges.
• Other client and operational duties as required.

Experience, Knowledge & Skills

• Prior experience in marketing or similar business a plus, but not required.
• Mobile, social media, interactive, website and/or digital marketing experience a plus, but not required.
• Proven quantifiable results in current / previous work or school experience.
• Technically astute with the ability to translate complex technologies into simple, easy-to-understand communication.
• Can-do team attitude focused on client, team and business success.
• Excellent oral and written communication skills required.
• Demonstrated ability to manage multiple projects and priorities in a fast-paced environment.
• Must bring a passion to help clients achieve their business and marketing goals and objectives.
• Self-motivated, proactive individual with positive attitude.
• Either college or graduate students.

To Apply

• Qualified candidates should email cover letter and resume to jobs@mobile-fusion.com.

The American Marketing Association (AMA) invited Joel Morrow, CEO of Mobile Fusion, to speak at its November conference in Chicago. Co-presenting with Mobile Fusion’s client Loyola University, Morrow will share with attendees the latest innovations in mobile marketing, social media and multichannel marketing for universities. Case studies will be presented demonstrating how Loyola University uses Facebook marketing, mobile advertising and other multichannel campaigns to drive results.

The AMA’s Symposium for the Marketing of Higher Education conference is one of the premier higher education marketing conferences in the U.S. About Mobile Fusion A leading mobile marketing and social media agency, Mobile Fusion helps clients increase sales and enhance their brands. It fuses mobile, social and multichannel marketing with traditional advertising tactics to integrate disjointed brand strategies. Clients include universities, retailers, brands and their ad agencies. For more information, visit mobile-fusion.com or call 800.431.8556.

There has never been a better time in the history of the world to be a marketer. From mobile advertising to social media, this is the golden age of advertising and marketing. Marketers such as Vail Ski Resorts are building sustainable competitive advantage with multichannel programs like EpicMix.

Built into its actual marketing department at its headquarters, Gatorade’s Mission Control monitors social media, website and other digital communications in real-time between consumers and its brand.

But other marketers are falling farther and farther behind. They are still printing things like coupons, rolling out traditional plastic card rewards programs and sending direct mail in large quantities. They are confusing activity with results. And become less and less relevant to their customers and prospects each day. Consumers have embraced their smartphones, Facebook and new media. Most could care less about traditional advertising because it isn’t how they choose to engage with their friends and favorite brands.

This tectonic shift is driving the career opportunities smart marketers enjoy right now and into the future. These leaders are integrating mobile and social media and other channels into their traditional marketing and advertising. As a result, they enjoy enhanced career marketability inside and outside their companies.

Other marketers, especially the ones not comfortable with technology, are following the well-worn path of newspapers and printers. They are become less and less relevant with each passing week. They are marginalized by more innovative (and sometimes younger) colleagues inside their companies.  Others don’t make it to the final round of interviews for external jobs outside their companies.

Moreover, you don’t have to have a million dollar budget like Gatorade and Vail to innovate. In fact, small marketers with little bureaucracy can out-smart and out-execute larger rivals. Mobile and social media, in particular, are game changers because the tools don’t cost a lot of money. But you do need expertise, courage and vision.

New Year’s Resolution: For 2012, I challenge each of you to spend 10% of your time, money and resources on new media. Begin by stopping or reducing by 10% the marketing activities that you know don’t work. Or don’t work like they used to. This frees you up to focus on new things that have the potential to move the needle for your brand and your career.

If you don’t tweet, for instance, you need to figure it out, including how to use the # vs. @ symbols. You can’t sit back and let someone on your staff figure it out for you. You need to learn yourself.

The best way to accomplish this is to use it in your personal life. If you aren’t an avid Facebook user and you are a business-to-consumer (B2C), you must become an expert. Period. Or you won’t get it when you’re in a marketing meeting on Facebook apps, the social graph and other key aspects of Facebook marketing.

This will ensure that not only will you have a job in 3 years, but that you will thrive, make more money and enjoy going to work each day. Isn’t that the point?

Under its Back by Popular Demand series, the Direct Marketing Association (DMA) invited Joel Morrow, CEO of Mobile Fusion, back to its October conference in Boston. Voted as one of the top sessions at its 2010 conference in San Francisco, Morrow’s “Integrating Digital Marketing Across Channels” will update attendees on the latest innovations in mobile marketing and social media.

“Joel Morrow is an extremely popular speaker at every DMA Conference he appears at, and we invite him back year-after-year for a reason”, explains Keith Baker, Conference Manager of the DMA. “Not only does he draw audiences that at times line up outside his room to listen in, but he also produces relevant, thought-provoking and valuable content that our audience consistently demand we bring back.”

Case studies and real-world examples including Vail Ski Resorts, Yahoo, Spicy Pickle Sandwich Company, B2B marketers and others will be featured.

About Mobile Fusion

A leading mobile marketing and social media agency, Mobile Fusion helps clients increase sales and enhance their brands. It fuses mobile, social and multichannel marketing with traditional advertising tactics to integrate disjointed brand strategies. Clients include universities, retailers, brands and their ad agencies. For more information, visit mobile-fusion.com or call 800.431.8556.